- October 11, 2020
USHA International, the market leader in Ceiling Fan
USHA approached Story Design to refresh the existing range to Ceiling Fans which were loosing consumer attention. Team of design researchers and marketers studied the global design trends and we proposed design direction to make changes to the existing models including new component, fresh & contemporary colour, material and finishes (CMF).
Story Design team of Product designers and CMF experts used design thinking process to get into the details which can give life to the dying models and creating successful products using the existing moulds wit minimum investment with greater success. The picture above shows our team efforts which can made USHA to run out 100% production capacity to meet the market demands from the market for these new successful designs.