Identity + Packaging
Highfield is a whiskey brand by queen distellers, catering a mass segment in the country. They approached us to help them build Highfield into a major, national brand to compete with the market leaders like Blenders Pride, Royal stag and Mcdowell's. Highfield as a brand has strong masculine characteristics. We positioned it as an individual choice that defines the consumer, Bold; Strong, Classic. We created a custom typemark and a bold visual language that defined the product style. The brand and the visual language was then applied to the product packaging, advertising campaigns (print, outdoor and digital), social media and on-ground promotions.